NB PLC’s Partnership with NFF to be Headlined by Star Lager and Amstel Malta
Nigerian Breweries plc has announced that its products, Star Lager and Amstel Malta brands will headline its new partnership agreement with the Nigeria Football Federation (NFF).
Star Lager becomes the Official Alcoholic Drink of the Super Eagles while Amstel Malta is now the Official Malt Drink of the NFF and the National Teams, including Russia 2018 FIFA World Cup –bound Super Eagles.
The two brands will be providing support to players and coaching crews, as well as premium satisfaction to over 180 million passionate fans that will be cheering the Super Eagles and other National Teams before, during and after their international matches.
Commenting on the partnership, Mr. Jordi Borrut Bel, MD/CEO, Nigerian Breweries plc, said:
“We are indeed delighted about this partnership between Nigerian Breweries plc and the Nigeria
Football Federation (NFF). This relationship provides us an opportunity to celebrate the true Nigerian spirit that is fuelled by patriotism, passion and desire for victory, through the platform of Football.”
In his comments Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries plc, stated:
“It is an honour for us to start working closely together with the Nigeria Football Federation. This is the culmination of an age –long desire, which Pamodzi Sports Marketing enabled”.